Management Philosophy

We will continue to contribute to all
stakeholders with a heart of gratitude.

 

We pursue both physical and emotional
satisfaction of our employees as a
management responsibility.

We will continue to make efforts to remain an indispensable
 business partner for our customers.

We respect dialogue with shareholders and strive to improve
 shareholder returns in a long-term and stable manner.

We will strengthen cooperation with our suppliers and service
 partners to achieve mutual prosperity and do our utmost.

We will be grateful to everyone in the local community and
 proactively take part in activities to be a good corporate citizen.

 

We will actively allocate profits gained through corporate
 activities through the efforts of our employees to investment
 in people.

We strongly recognize that ensuring the employment
 and livelihood of our employees is our most important
 management responsibility, and we will manage our business
 with that responsibility.

We will place the awareness of contributing to society through
 work at the core of our management, and respect and foster
 a sense of fulfillment in the work of our employees.

We provide each employee with the opportunity to think,
 take on challenges, and develop their skills so that they can
 grow through their work.

 

ブランドに込めた思い The Meaning Behind the Brand

We have four corporate colors, each of which has its own name and significance.

- Aichi Yellow – Finding
Aichi Yellow signifies the positive action of searching for and finding problems independently.
 
- Aichi Red – Challenging
Aichi Red represents the idea of rising to the challenge with passion and commitment.
 
- Aichi Green – Creating
Aichi Green stands for the creation of a pleasant work site environment.
 
- Aichi Blue – Proposing
Aichi Blue represents the proposal of plans and ideas for an affluent future.